MIDWAY GALLERY PROMOTION GUIDELINES
General Information and Schedule
Midway Staff will use your images and text to promote your show.
- There will be an email blast about your show sent to Midway, FPAC, and other artist buildings in Fort Point. This can be a poster with all the details of your show or a poster and text.
- Your show will be added to the Midway community calendar.
- Your event will be put on our resident lobby screen.
- Your show is added to the Midway Gallery site.
We would like the curator/artist to provide us with the text and images for promoting their show to ensure that the promotion reflects the curator and artists’ voices.
Please double check spelling (especially of artist names), punctuation, capitalization, and accuracy of dates and times.
We encourage you to have a schedule for promotion, along with supporting images and text so that the exhibition can be promoted continually during the exhibition.
Promotion Schedule
Please tag your show posts and mention Midway Studios Instagram in your stories. @midwayartiststudios |
Please Follow This Schedule |
Items Needed |
6 weeks to 1 month before show
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4 to 6 weeks before show |
printed poster image – PDF file, see details below Midway screens image 16×9 Portrait see details below |
2 weeks before the show (optional) | For Instagram Post: Text and image(s), Include hashtags and website url. |
2 weeks before the show installation (need an EPS file). This ensures we have the correct size and fonts contained in the file. |
For the vinyl title wall – You can come on site and decide where you want the title to go (and measure). The title wall is your show name and your name. This is cut in black vinyl. This is not a vinyl wrap with a background.
In the Main Gallery the title wall usually goes up on the wall entering the Main Gallery from 15 Channel Center Street. In the Art Tunnel the title usually goes up to the left of the Troika door. You can choose to put it somewhere else. |
During installation | For Instagram Post: Photos of artist(s) installing at the show, text for post. Include hashtags and website url. |
1 week after reception
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For Instagram Post and photos to be added to your show webpage on the Midway Gallery Site: Photos of the show and the reception. Include hashtags and website url. |
1 week before show end |
For Instagram Post Text and image. Include hashtags and website url. |
Gallery Promotion Media Guidelines
File formats accepted .jpg or .png. PDF for print.
*Note that images can be used for multiple media. For example, the size used for the Instagram post can be used as the thumbnail for the Midway Gallery site.
What we need |
Size/File Dimensions |
Where it shows up |
File Naming Conventions |
Gallery website home page image thumbnail |
2500px x 2500px |
This image is the image that represents your gallery page. This can be the same image you use for Instagram. https://midwayartiststudios.org/exhibitions/
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showname_GALWEBHOME |
Website “banner” image and text for the web page 14″ x 7″ | 4200px x 2100px | This image is placed at the top of your web page. | showname_GALWEBBAN |
Instagram /Facebook post & image and text for post |
2500px x 2500px | https://www.instagram.com/midwayartiststudios/ | showname_INSTFACE |
printed poster image – PDF file |
11 x 17 | We will print 10 posters for you. | showname_POSTER |
press release PDF file letter sized
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8.5 x 11 | Sent to the Press and contacts outside Midway. Must include the Midway Gallery Logo. | showname_PRESSREL |
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Hover over the Gallery logo and click your right mouse button to download the logo. ![]() |
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Midway screens image 16×9 Portrait |
1080px x 1920px | On the screen outside the Midway resident lobby elevators. | showname_MIDSCREEN |
Midway Email Blast text (optional) |
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Email sent to residents about an upcoming show. We can use your poster only for this email or you can provide additional text. | showname_EMAIL |