MIDWAY GALLERY PROMOTION GUIDELINES
General Information
We would like the curator/artist to provide us with the text and images for promoting their show to ensure that the promotion reflects the curator and artists’ voices.
Midway Staff will use your images and text to promote your show:
- Your show will be added to Instagram as a post, all other promo will be stories.
- Your show will be included in the Midway Newsletter and weekly Monday emails.
- We will share your show with the other artist buildings and FPAC.
- Your show will be added to our community calendar and the ArtsBoston calendar.
- Your poster will be put on our resident lobby screen.
- Your show is added to the Midway site.
- We provide you with 10 (11 x 17) printed posters and 1 (13 x 19)
Please double check spelling (especially of artist names), punctuation, capitalization, and accuracy of dates and times.
We encourage you to have a schedule for promotion, along with supporting images and text so that the exhibition can be promoted continually during the exhibition. Once we have posted to Instagram we can share as many times on the Midway stories throughout your show. You can also collaborate with us on Instagram.
Please tag your show posts and mention Midway Studios Instagram in your stories. @midwayartiststudios
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Promotion Schedule and Media Guidelines |
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Please Follow This Schedule |
Items Needed/Size/File Type |
Where it shows up |
File Naming Conventions |
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4 to 6 weeks before show |
Instagram Post: Text and image/ images we can make a carousel with. Include hashtags and website url. jpg or png 2500px x 2500px can also be a video mp4 |
showname_INSTFACE |
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4 to 6 weeks before show |
Press Release 8.5 x 11 (optional) PDF file |
Sent to the Press contacts outside Midway. Must include the Midway Gallery Logo. (logo below) |
showname_PRESSREL |
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4 to 6 weeks before show |
Exhibitions home page image thumbnail, this can be the same image you use for Instagram. This is also used for the Midway Community calendar. jpg or png 2500px x 2500px |
What the page looks like https://midwayartiststudios.org/metaphysical/ |
showname_GALTHUMB |
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4 to 6 weeks before show |
Website “banner” image and text for the web page jpg or png 4200px x 2100px (14″ x 7″ image for banner) |
Here is a link to the exhibitions page it will appear on https://midwayartiststudios.org/exhibitions/ |
showname_GALWEBBAN |
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4 to 6 weeks before show |
11 x 17 Poster |
Printed and delivered to you |
showname_POSTER11X17 |
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4 to 6 weeks before show |
13 x 19 Poster |
Poster used for elevator |
showname_POSTER13X19 |
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4 to 6 weeks before show |
Image for the ArtsBoston Calendar PNG minimum image size is 600w x 400h px (or any resolution that’s 3:2 landscape ratio). No square images. Minimal text. |
https://calendar.artsboston.org/
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showname_ARTSBOSTON |
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4 to 6 weeks before show |
Midway screen image 9×16 Portrait jpg or png 1080px x 1920px |
On the screen outside the Midway resident lobby elevators. |
showname_MIDSCREEN |
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2 weeks before show |
The title wall is the show name and artist name in black vinyl. EPS or SVG file |
See below for info on title wall placement |
showname_TITLEWALL |
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*Note that images can be used for multiple media. For example, the size used for the Instagram post can be used as the thumbnail for the Midway site. The Arts Operator will use the 2500×2500 for the community calendar, Midway Newsletter and Monday weekly emails. In the Main Gallery the title wall usually goes up on the wall entering the Main Gallery from 15 Channel Center Street. In the Art Tunnel the title wall usually goes up to the left of the Troika door. You can choose to put it somewhere else. |
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Midway Gallery Logos
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CLICK HERE for gallery layout and measurements and a diagram of projectors/screens.